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Top Articles
The Power Of Scripting Sales In CRM
[2008-04-24] CRM Daily had an interesting piece on the power of scripting sales. The article's main focus was on how to disqualify bad prospects quickly but it made me think about the power of Enterprise Decision Management or EDM to improve sales scripts.
Are You Turning Away Prospects?
[2008-04-03] Do you find it hard to engage with prospects or customers? If so, keep reading...
CRMA National Conference Approaching
[2008-03-07] If you live near Atlanta, or are in the mood to do a little traveling, prepare yourself: the Customer Relationship Management Association National Conference will be held on April 1st and 2nd.
Improving First Call Resolution By Using EDM
[2008-01-25] Continuing this week's theme of Enterprise Decision Management or EDM in customer service, I am going to focus on one of the most important metrics in call centers - first call resolution. I saw a nice description of what this means in Tools To Improve First Call Resolution on CRM Daily:
Improving First Call Resolution Using EDM
[2008-01-25] Continuing this week's theme of Enterprise Decision Management or EDM in customer service, I am going to focus on one of the most important metrics in call centers - first call resolution.
Top CRM Blogs of the Year
[2007-12-20] Just received word that this little space on the web was selected as one of the "Top 20 CRM Blogs" of 2007.
Salesforce Signs "Most Important CRM Agreement"
[2007-11-16] Citigroup and Salesforce.com are both big companies, and a new deal between them isn't insignificant, either - Citigroup chose Salesforce to provide software to 30,000 financial advisors.
Oracle Releases CRM Product For BlackBerry
[2007-11-08] For the device addict who wants to always stay on top of CRM matters, Oracle has just announced a new toy: the Siebel CRM Mobile for the BlackBerry platform.
CRM Value and Keys to Upgrading
[2007-11-01] It is a slow newsday in the CRM industry so rather than giving you a write-up of one boring story about something like PNC switching to Oracle's Siebel software, I thought I'd point you to a couple of more interesting CRM articles.
Making Customer Loyalty Programs work with EDM
[2007-09-06] Martin Fowler's bliki had an interesting post on Customer Loyalty Software that made me think about what a great fit business rules, and enterprise decision management, are for loyalty program management.
Driving Customer Loyalty
[2007-08-09] The BrandingWire team takes on car dealerships this month. And what we've uncovered is straight out of Jurassic Park.
Customer Service: Bend vs. Break
[2007-06-27] When does a customer service process stop serving the customer, and begin to become detrimental to the relationship?
CRM for iGoogle Demoed
[2007-06-08] It's interesting to see all the companies who are trying to hook into iGoogle (Google's personalized portal page).
EDM for Delivering Relationship-Based Pricing
[2007-04-19] Mary Pilecki at Forrester just published Turning Pricing Optimization Into Relationship-Based Pricing (subscription required) about using pricing optimization as part of a financial services institution's relationship strategy.
Will Sales Technology Improve Your Company's Sales?
[2007-03-29] As we embrace the information age, there are more gadgets available to the average sales person, than there were weapons for old age warriors.
The Reality About CRM
[2007-03-15] While Customer Relationship Management (CRM) technology has promised much, the reality for many has been disappointing.
CRM's Importance In Small And Midsize Businesses
[2007-03-01] By and large, small and midsize businesses have the same technology needs, as well as the same ultimate goals, as big businesses have.
Customer Support Means Sales
[2007-02-13] Using all your marketing and sales skills to entice new customers to your product line or service is a necessary first step toward the long-term success of your business.
Why SaaS CRM is Here to Stay
[2007-01-25] There is no denying the increasing business trend to harness the power of the Internet to not only get their message out, but to manage their customer responses.
CRM, Customer Experience, Gethuman and Decisioning
[2007-01-15] Curiously I came across two references to gethuman.com in my browsing recently.
CRM Training - Essential for Success
[2007-01-04] Imagine yourself wanting to run an airline company - a budding Freddy Laker. What do you need?
CRM Software That Works The Way You Do
[2006-12-20] How often have you had to change the way you work to fit in with the latest software needs?
AutomatingTasks in Microsoft CRM Using Workflow
[2006-12-06] Are you sick of entering data into Microsoft CRM manually? How about dealing with inconsistent data that makes reporting difficult and time-consuming?
Why Small Businesses Are Scared to Invest in CRM Solutions
[2006-11-22] What I have found is that most small business owners watch their cash like a hawk and they protect it with their life but they still need new clients.
Reasons to Consider Mobile CRM
[2006-11-09] Mobile CRM is on the rise in the world of CRM and demand is growing as companies and employees are demanding access to crucial information in real time.
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