August 30, 2016

The First Thing That AI Will Take Over is Customer Service

August 8, 2016 Rich Ord 0

LinkedIn Influencers provided some advice on the future impact of artificial intelligence in the workplace. “The first thing that artificial intelligence will take over is the microphone on your laptop or computer,” said Reid Hoffman, Executive Chairman and co-Founder of LinkedIn in a new 30 second Influencer video.. “What will […]

The Intersection of Marketing & CRM is Leads

July 20, 2016 Rich Ord 0

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said marketing pioneer John Wanamaker in the early 1900’s. That is why CRM software was invented and why it is used by every serious marketer. In today’s “Big Data” World, enterprises are making […]

Microsoft Dynamics CRM Implementation Gaining In Importance

June 9, 2016 CRMNewz 0

Matt Masotti offers an interesting article on Microsoft Dynamics CRM and how it makes enterprise architecture more important than ever. Masotti is a Senior Consultant, Business Analysis, CRM at Avanade. No longer is, “Microsoft Dynamics CRM implementation just about whether or not the software had the capabilities to support business […]

Salesforce Spending $400 Million To Host It’s CRM Services On AWS

June 8, 2016 CRMNewz 0

Salesforce announced that it has selected AWS as its preferred public cloud infrastructure provider. “We are excited to expand our strategic relationship with Amazon as our preferred public cloud infrastructure provider,” said Marc Benioff, chairman and CEO, Salesforce. “There is no public cloud infrastructure provider that is more sophisticated or […]

New Report: The Role Of CRM In Data-Driven Advertising

June 7, 2016 CRMNewz 0

Sociomatic in association Econsultancy has published a report, “The Role of CRM in Data-Driven Advertising.” The report focuses on why CRM is important in online marketing. “If a brand’s objective is to grow loyalty from its best customers, CRM is means for understanding how to accomplish this, particularly as customers […]

Marketing attribution systems: a quick look at the options

June 5, 2016 David Raab 0

I’ve seen a lot of attribution vendors recently. If you’re a regular reader here, you saw my reviews of Claritix (last week) and BrightFunnel (in December).  Last week caught up with Jeff Winsper of Black Ink, which I’ll hopefully review before too long.  Bizible also popped up recently although I […]

True Influence InsightBASE Simplifies Use of B2B Intent Data

June 4, 2016 David Raab 0

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and […]

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