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Top Articles
Eloqua Helps Build Initial Business CRM Systems
[2010-03-04] Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. Skeptical creature that I am, I wanted to hear the details before writing about it. By happy coincidence (OR WAS IT?), Eloqua Director of Key Accounts Jill Rowley scheduled a talk with me a few days later and filled me in.
Pre-Purchase Buyer Demand Customized CRM Strategies
[2010-02-18] Here are a couple of excerpts from an article by Barney Beal, News Director for SearchCRM.com, CRM demos, customization key demands for buyers pre-purchase:
Most Influential CRM Bloggers Of 2009
[2010-02-04] Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting.As I read over the list of blogs, I discovered some new ones worth reading along with a number of others I already follow...
How To Make Your CRM Strategy Proactive
[2010-01-21] Here are several excerpts from an excellent post by Ben Yoskovitz, How To Implement a Proactive Customer Support Strategy:
Utilizing Customer Data To Add Real Value
[2010-01-07] Here are several excerpts from an interesting article by David Loshin, President of Knowledge Integrity, Inc., Customer Analytics, Focus on What Truly Adds Value:
Features Are Not The Most Important Aspect Of Your CRM
[2009-12-09] Here are several excerpts from an article by David Tabor, CEO of SalesLogistix, Four Dirty Little Secrets of CRM Requirements Lists:
Zoho CRM Now Integrated With Google Docs
[2009-12-03] Online business application firm Zoho said today it has integrated Google Docs with Zoho CRM, Zoho Mail, Zoho Docs and Zoho projects.
Intuit Is Crafting A Niche Market With Its Small Business CRM Solutions
[2009-11-19] Unless you're a complete professional, the idea of CRM can be a grueling, boring and sometimes overwhelming experience. You'll see on this site, all kinds of articles that present all kinds of jargon that the layman knows absolutely nothing about. Which is why Intuit has me interested to see how it performs in the future.
Microsoft Dynamics CRM Online Made More Of A Bargain
[2009-11-12] Pricing is often the key to attracting customers, and in this economy, that's liable to be even more true than usual. So Microsoft may be onto something as it's tied fresh, free features to Microsoft Dynamics CRM Online, and also offered Oracle and Salesforce.com customers a special incentive to switch.
Do Not Give Up On Your CRM Leads Too Easily
[2009-10-29] Here are several excerpts from an excellent article by David Tabor, CRM Tips: Don't Let Leads Die Prematurely:
Dell And Salesforce Offering CRM To Small Businesses
[2009-10-15] Dell and Salesforce.com have partnered to offer small and medium businesses (SMBs) customer relationship management (CRM) applications via the cloud.
Keeping Your CRM System Secure From Human Error
[2009-10-01] Here are several excerpts from an article by David Tabor about the importance of limiting access to administrative functions within a CRM system, Too Many Cooks Spoil the CRM System:
Sage Launches CRM Cloud Computing Pilot
[2009-09-18] Sage CRM Solutions, a division of The Sage Group, has announced it is piloting a cloud-computing edition of its Sage SalesLogix CRM suite for commercial availability in early 2010.
Customer Retention Is The Key Focus OF CRM
[2009-09-03] Here's several excerpts from a post by Christopher Musico who is reporting from the CRM Evolution 2009 Conference being held in NYC, Get Salespeople Back to Selling:
Get The Most From CRM By Continually Fine-Tuning
[2009-08-12] Here is a synopsis of an article by Robert Poe, 6 Ways to Get Better Results from Your CRM Investment: Your CRM efforts should not stop when your implementation is complete. You'll have to manage the technology - and far more so, the people - in order to wring out value from your CRM investment.
Utilizing Enterprise Analysis Through CRM Tools
[2009-07-30] Here are several excerpts from an excellent article by Glen Brule with ESI International, Get a Handle on CRM Tools- Six Steps for Enterprise Analysis:
Adding Mobile CRM Connectivity To Your Brands
[2009-07-14] Here are several excerpts from an article by Dianna Dilworth, Brands Find Mobile Adds Potential to CRM Mix:
How To Reframe Your Internal Conversations For Customer Support
[2009-06-18] Here are several excerpts from a great post by user-experience consultant Peter Merholz where he divulges his formula for creating a customer-experience model:
Winning Over Even The Most Resistant End Users
[2009-06-11] Here are several excerpts from an article by Yacov Wrocherinsky with 1to1 Media, No Buy-In, No Business Results:
Exploring The Problem Of Poor Customer Service In Large Web Companies
[2009-05-22] Here are several excerpts from an excellent post by Phil Wainewright, Web Giants and the Helpless Individual, which explores the problem of poor customer service and support from some of the largest web service companies:
Ensuring Customer Satisfaction Is The Best Marketing
[2009-05-07] Here is an absolutely great post that appeared in the Dovetail Software Blog, Be the Duck: It's a known fact that it costs five times more to gain a new customer than it does to retain an existing one. So why do companies seem to invest more time, money and effort in the former, when the latter is what will really keep them afloat?
Salesforce Launches Mobile CRM
[2009-04-21] Business software maker Salesforce.com has introduced Mobile Lite, a new free mobile service that provides existing customers with instant access to Salesforce CRM.
Driving Decision-Making Trends In CRM
[2009-04-09] Here's an excellent article by William Band, VP, Principal Analyst with Forrester, Six Trends That Will Drive CRM Decision-Making in 2009:
Understanding Customers' Needs Begins With Lean CRM
[2009-03-26] Here is a synopsis of an excellent article by Graham Hill, a Partner with Strategyn UK, How to Increase Profitability and Reduce Costs with Lean CRM:
Use EFM To Complete Your CRM
[2009-03-12] Here are several excerpts from an interesting article about Enterprise Feedback Management (EFM) by Brendan B. Read, EFM to Complete CRM If Done Right:
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