 CRM
in Practice
CRM Analytics Starts to Pay Off
for Users
CRM analytic software sits on top of your other CRM applications (sales force automation, call center apps) and "identifies sales opportunities or customers who are likely to have product issues and should be contacted proactively." This article looks at Honeywell Aerospace's successful use of CRM analytics.
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the Article Here
Report: 42% of CRM Goes Unused
Here are the straight facts from CRM Daily: "those businesses that buy more CRM software licenses than they truly need, or deploy less than they actually purchase, will incur a 20 to 30 percent increase in total cost of ownership compared with businesses that carefully plan their CRM software license purchases." If you're in the market for a solution, read this article and save money.
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the Article Here
Improving Customer Experiences
without CRM technology – best practice
The Customer Contact Exchange event in London brought together diverse heads of corporations to discuss and workshop around customer relationship management. This editorial, by an attendee, lets you in on what the likes of the BBC and Proctor & Gamble talked about when they talked about CRM.
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the Article Here
CRM Review
Customers Find Kinks In Microsoft
CRM
Microsoft's entrance into the small business CRM market (they've
sold 300 units thus far) has generated one major complaint --
the emails that the software generates includes a tracking number
in the subject line that makes the email look like spa-m in
the recipient's inbox. Read here about the latest threat to
SAP, PeopleSoft, and Siebel Systems.
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the Article Here
Industry News
Sprint Inks Multimillion-Dollar
Contract with Oracle
Oracle will now use the Sprint network as the communication
backbone of their
corporation. Read this article for the facts about this 9 million
dollar deal.
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the Article Here
SAP Readies CRM Upgrade With Vertical
Industry Focus
SAP's latest upgrade uses "Web services technology to take data feeds from both internal and external systems," and the winner is you, the user. This upgrade has stronger analytical CRM capacities, and "built-in business processes specific to 22 vertical industries."
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the Article Here
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