11.20.03
By Martin Schneider
news editor, CRM magazine
Salesforce.com today unveiled major upgrades to its two main products
at its first annual Dreamforce user conference being held this week
in San Francisco. Winter '04 is the newest version of its hosted CRM
solution, and sforce 2.0 is the latest version of the company's on-demand
application server.
"We have focused in on three major areas with the release
of Winter '04: greater CRM functionality, improved integration capabilities,
and robust globalization features," says Kaiser Mulla-Feroze, direct
of product marketing at Salesforce.com.
Mulla-Feroze notes that included in the 1,000 CRM features found in
Winter '04 are integrated active dashboards and workflow automation
capabilities. Real-time alerts deliver automatic notifications of
critical business events, while contract management, part of the product's
new operations and finance module, creates and tracks customer contracts.
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"And in terms of integration, we have added integration capabilities
at both the desktop and application level," Mulla-Feroze says. "So
now users can integrate Salesforce.com with smaller desktop applications
like Word and Excel, as well as with other larger applications."
In addition Mulla-Feroze says that the globalization capabilities
continue in a direction Saleforce.com has been taking for some time.
"From the beginning we have been all about global capabilities for
multinational companies," he says. The new global translation workbench
provides on-the-fly language translation and automatically summarizes
data and reports for managers in the language of their choice, according
to Mulla-Feroze.
The company also unveiled the latest version of its application server,
sforce 2.0, at the conference. "Using our sforce on-demand application
server means that customers can create custom programs designed to
fit their unique business needs and host those applications on the
Salesforce.com server, without ever having to own any hardware or
keep any software on site," Mulla-Feroze says.
Both Winter '04 and sforce 2.0 will be made available on November
24, according to Mulla-Feroze, and like all other Salesforce.com upgrades,
this one will be equally as seamless. "The moment we switch it on,
the new versions will be available to the more than 150,000 users
of Salesforce.com instantly," he says.
* Originally published in CRM
Magazine
About the Author:
Martin Schneider is the news editor of CRM magazine and its Web site
destinationCRM.com. For related articles on trends in CRM, visit http://www.destinationCRM.com.
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