What
next for CRM?
Much has been written about CRM in recent years. Most of it about
the benefits, often expressed in intangible terms, of getting closer
to your customers. CRM projects continue to be discussed, defined,
approved and kicked into life, because we all know, deep down, that
we need help to be better than the rest at wringing every ounce of
loyalty and potential from our customer base.
Service delivery via a multitude of channels is now an entry level
standard, and customer expectations of response levels are greater
than we can afford by using our traditional resource – people.
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The Whole Article
Siebel,
IBM team up to meet CRM demand
Siebel Systems Inc. and IBM Corp. on Tuesday announced the availability
in Australia of Siebel CRM OnDemand with 350 active trials already
taking place in the Asia-Pacific region.
With this latest release, officials said, Siebel CRM OnDemand offers
integration to the Siebel on-premise solution via a hosted integration
server, and is being touted as the first CRM service offering embedded
analytics capabilities and both stand-alone and hybrid deployments
which incorporate hosted and on-premise solutions.
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PeopleSoft
updates CRM
PeopleSoft's UK Leadership summit kicked off today (Tuesday 22 June)
with the release of the software supplier's latest CRM package.
Described as the most significant CRM release in PeopleSoft's history,
CRM 8.9 offers modules for customer portfolio management, wealth management,
partner relationship management, services, sales, marketing, and IT
and human resources helpdesks.
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CRM's
Future: Open Source?
Don't expect Siebel or PeopleSoft to disclose their secret sauce any
time soon, but open source technologies are starting to crop up in
CRM, from the server platform to the user interface.
Currently, pure open source CRM packages are small names in the marketplace.
Compiere, for example, a combination front-office/back-office suite
that offers sales and contact management and limited customer support
capabilities, has a number of live customer sites around the globe
and a Connecticut-based corporate office providing paid support. Anteil
offers Web-based SFA functionality in a lightweight application suitable
for installation on Linux servers. Although Compiere is a popular
project among open source developers, neither Compiere nor Anteil
is believed to have substantial market share.
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Read this newsletter at:
http://www.crmnewz.com/2004/0624.html |
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