"Informatica continues to move the integration market into the cloud with the release of their Data Synchronization Service for salesforce.com," stated Andrew Leigh, Director Platform Marketing, salesforce.com. "Data integration remains a critical success factor for not only our large enterprise accounts but also for our mid-market customers and our community of Force.com developers. With this release, Informatica offers a comprehensive family of on demand services to meet customer needs."

Fast And Easy On Demand Synchronization

Informatica On Demand Data Synchronization Service provides Salesforce CRM administrators with a simple self-service capability to expedite time to value from their CRM implementation while reducing their reliance on IT.

• Powerful mapping framework for designing multi-object transformations

• Intuitive web-based wizard with over 100 built-in functions for building transformation rules

• Flexible job orchestration for managing complex transformation rules involving multiple Salesforce CRM Orgs, files and databases.

• Simple web-based management console for monitoring all data synchronization jobs

• Support for Salesforce CRM and Force.com

"After comparing several solutions for integrating Salesforce CRM data with the rest of our IT systems, it became very evident that Informatica On Demand Data Synchronization Service was clearly the best solution for our needs," said Yvonne Tang, Business Systems Manager at New York Media. "We were pleasantly surprised to find that Informatica On Demand offered everything we needed in a single, affordable Software-as-a-Service (SaaS) package. Not only were we able to develop all our integration tasks and deploy them into production in a matter of days, but their services were by far the easiest to use and had the most modern and intuitive user interface."