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[2002-10-24] How to Start a CRM Initiative Without Up-Front Money
Although most people agree that CRM is an important enhancement to their current strategy, many executives are experiencing sticker shock as they look at CRM projects that costs millions of dollars, especially during such an austere time of belt tightening. But don't get discouraged. Even if the funds are not available right now, it is possible to start the CRM process by performing critical primary steps without a heavy initial investment. Indeed, companies that jump-start their CRM enablement today can help to ensure that they are not left behind tomorrow.
[2002-10-19] CRM: Technology v Culture
CRM: It's at the forefront of today's business vocabulary and, according to Meridien Research, $6.7 billion was spent globally on Customer Relationship Management software in 2001. However, businesses are increasingly learning that technology and software alone cannot make a CRM system successful, and that communication, behaviour and culture are equally crucial factors in developing a successful CRM strategy.
[2002-10-16] Customer Relationship Management - It's All About People
So, you've decided to invest in a customer loyalty program for your business - great! But hang on, before you go out and order the latest and greatest in database technology, it is important to understand that CRM is about more than technology - it's about people. Here we explore the people required to make CRM a successful reality in any organization.
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