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[2003-05-19] Introducing Partner Relationship Management (PRM)
In this difficult economy, companies are looking for tools that can help them retain the loyalty -- and business -- of their customers. Customer Relationship Management (CRM) is one such tool that's received a lot of attention lately.
[2003-05-06] Relationship Marketing King: Wal-Mart Still No. 1
The economists are still telling us how bad the U.S. economy is, but don't say anything about the bad economy to your local Wal-Mart greeter.
His or her employer just witnessed revenues grow by 12 percent in 2002, to $246.5 billion. He or she will probably proudly let you know that Wal-Mart Stores Inc. was just ranked number one-again-by Fortune magazine, leading the top 500 corporations for a second year in a row.
How do they do it?
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