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[2003-07-28] Getting the hype out of customer relationship management: CRM Software Applications
The key to stability in today's dynamic marketplace is in forging long-term relationships with customers. Technology is changing at such a fast pace today that by just offering a service or a product a business wont be at an advantage for too long. A customer-facing business is one in which the customer can demand and receive what he wants.
[2003-07-17] Is Supply Chain Management what I need?
Traditionally, the phrase Supply Chain Management meant assembly lines, warehouses, truckers and time sheets. Earlier, manufacturers had the luxury of taking years to develop, market and sell their products. Back then, there were few variations in packaging and in the products themselves.
[2003-07-09] Creating CRM-Based Budgeting And Forecasting Models
Budgeting-forecasting models are key diagnostic tools for management to decipher how changes in policies and decisions impact financial performance. Finance typically maintains these models, as their format is attuned to existing accounting systems and data. This natural fit makes it a well-established process that is used in all organizations that plan and evaluate performance via individual product/service categories.
In a CRM environment this process disintegrates. The assumptions and relationships on which conventional financial data sources and analytical methods are built become inadequate, because CRM requires a systems perspective instead of a component perspective.
[2003-07-09] The Art of Customer Profitability Analysis
Without a doubt customer-profitability analysis is a hot topic -- especially for companies that embrace customer relationship ideas, because without it interpretations of CRM failures or successes are mere speculation.
[2003-07-09] CRM Performance Management
Why finance must create CRM objectives and metrics that will translate back into its traditional framework.
[2003-07-02] Identity Federation: The Backbone of On Demand
When we understand that the key principle of On Demand is 'straight through processing', where business processes can execute in their entirety across multiple systems in multiple companies instanteously, in 'real-time', we can clearly see that the keystone to On Demand is Identity Federation. It provides the platform to achieve this through engendering a singular semantic architecture that can be used to consistently describe and therefore integrate workflow.
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