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[2003-09-29] People Power: Simple Factors for CRM Success
We're good at implementing CRM technology, but our projects can still fail if we ignore the human element. Don't let this happen to you.
[2003-09-17] Give Your Business Partners Web Access to your CRM System
Depending on the industry you're in, you may rely heavily on business partners to help you sell, distribute, set up or service your product. Examples of business partners are dealers, distributors, resellers, manufacturing reps, and sub-contractors.
[2003-09-16] The Great Debate: Best-of-Breed versus Multi-Function CRM Suites
An interview by Carol Parenzan Smalley, Managing Editor, CRMGuru
Which CRM solution to buy? One that touts itself as best-of-breed (specific application such as sales or marketing) or one claiming to do it all? Ask any two people and you are sure to get three different answers. To begin our discussion among colleagues, let me introduce two leaders from both sides of the issue. After you read their words, be sure to share a few of your own.
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