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[2005-04-23] Oracle To Let Loose "Fusion Middleware" Brand
Oracle is placing its "Oracle Fusion Middleware" brand on 32 middleware and development products.

[2005-04-11] Improving Customer Relationships: Beyond the Buzz
Customers are always a hot topic. But lately the discussions on customer relationships, including retention, satisfaction, and loyalty, have intensified. What is the basis for these discussions, and more importantly, what are leading organizations actually doing to improve customer relationships?

[2005-04-07] CRM and Customer Life Cycle
Customer Relationship Management or CRM is a combination of enterprise strategies, business processes and information technologies used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.


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