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[2005-08-26] Forum Perils for Customer Relationship Management
In my previous article (Using Forums To Improve Customer Relationship Management) I covered the learning/information aspect of forums, as well as how you can use forums to positively impact your lead generation efforts and customer relationship management initiatives.
[2005-08-24] Life Cycle Contact Relationship Management
Technology and communication advancement has opened the corridor to new markets, providing for a cost effective approach to expanding your customer base while building new relationships.
[2005-08-23] Leveraging CRM Insights to Improve Demand Generation Effectiveness
Nearly 30 years have passed since Ted Leavitt, a noted Harvard Business School professor, extolled the virtues of focusing on customers as fundamental to building and growing profitable businesses in his book, The Marketing Imagination.
[2005-08-11] How to Select a CRM Solution for Your Small Business
Your buddy at the barbecue tells you how the new Customer Relationship Management (CRM) software they installed at their company has revolutionized their business.
[2005-08-04] Relevancy - the New Black for Online Marketing?
Information Overload
With information overload rapidly killing traditional forms of online advertising - today the key to effective marketing is relevancy.
[2005-08-04] Microsoft CRM for Large Corporations – Security
Microsoft Business Solutions CRM proved to be a reliable solution in the whole spectrum of industries and market niches: transportation & logistics, education, recruiting & placement, supply chain management, pharmaceutical, oil & gas, aerospace & defense, manufacturing, wholesale & retail.
[2005-08-01] Sugar Suite Offers Tasty Update
Version 3.5 of Sugar's CRM application has entered beta and offers improved Outlook integration among its new features.
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