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[2005-11-30] The Benefits and the Dangers of CRM
"CRM" stands for Customer Relationship Management. It is a business strategy that is used to improve customer service, and increase customer satisfaction.
[2005-11-23] Changing Consumer Attitudes Drive CRM
Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication, buying processes, data management, delivery and service are all-important in the battle for longterm, profitable relationships.
[2005-11-04] Opportunities in the CRM Market
Earlier when organizations' large IT projects concentrated on Main Frames, ERP, MRP and SCM systems, a new concept of "Front Office applications" changed focus to Customers resulting in the emergence of Customer Relationship Management (CRM) applications.
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