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[2006-05-18] SAP Unveils New CRM Software
SAP AG has made public the first on-demand/on-premise customer relationship management (CRM) suite. Dubbed SAP CRM 2006s, the software was announced at SAPPHIRE® '06, the company's international customer conference.
[2006-05-05] Marketers Out Of Touch With Customers
On the heels of the previous post, which has some saying "CRM is dead," comes a very interesting article by Barney Beal.
[2006-05-04] Making CRM Work
Customer Relationship Management (CRM) is a business philosophy, not just a technology - understanding your customers' needs enables you to build better relationships and increase sales.
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