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[2010-05-27] Using Your Twitter Account To Monitor Customer Service
It's no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly taking Twitter seriously, even when I am joking. Let me explain what happened last week when I slept in a Select Comfort Sleep Number bed and tweeted about my experience the next morning.
[2010-05-13] Improving Customer Experience While Preparing For Growth
"As the challenging economic environment caused customers to re-examine their spending on virtually everything, communications and high-tech companies-like all companies-continue to consider how to reduce churn and hold on to their existing customers' business, even while they are preparing once again for growth."Accenture
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