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Eloqua Helps Build Initial Business CRM Systems
Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. Skeptical creature that I am, I wanted to hear the details before writing about it.
Date: 2010-03-04
Pre-Purchase Buyer Demand Customized CRM Strategies
Here are a couple of excerpts from an article by Barney Beal, News Director for SearchCRM.com, CRM demos, customization key demands for buyers pre-purchase: Executives at Enpirion, an analog semiconductor company, wanted to know what they were getting before they bought a new CRM system for their rapidly growing business.
Date: 2010-02-18
Most Influential CRM Bloggers Of 2009
Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting.
Date: 2010-02-04
How To Make Your CRM Strategy Proactive
Here are several excerpts from an excellent post by Ben Yoskovitz, How To Implement a Proactive Customer Support Strategy: I've said before that great customer support has to be proactive. But what exactly does that mean?
Date: 2010-01-21
Utilizing Customer Data To Add Real Value
Here are several excerpts from an interesting article by David Loshin, President of Knowledge Integrity, Inc., Customer Analytics, Focus on What Truly Adds Value: The perceived appeal of customer analytics is the potential to garner such specific information about your customer constituency that you can accurately predict...
Date: 2010-01-07
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