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How To Reframe Your Internal Conversations For Customer Support
Here are several excerpts from a great post by user-experience consultant Peter Merholz where he divulges his formula for creating a customer-experience model: In helping a client understand how to reframe their internal conversations to support delivering customer experiences, we shared with them the following framework that has helped our thinking.
Date: 2009-06-18
Winning Over Even The Most Resistant End Users
Here are several excerpts from an article by Yacov Wrocherinsky with 1to1 Media, No Buy-In, No Business Results: A Customer Relationship Management (CRM) system can boost sales, strengthen client relationships, and increase customer satisfaction-but only if end-users are on board and using the system properly.
Date: 2009-06-11
Exploring The Problem Of Poor Customer Service In Large Web Companies
Here are several excerpts from an excellent post by Phil Wainewright, Web Giants and the Helpless Individual, which explores the problem of poor customer service and support from some of the largest web service companies:...
Date: 2009-05-22
Ensuring Customer Satisfaction Is The Best Marketing
Here is an absolutely great post that appeared in the Dovetail Software Blog, Be the Duck: It's a known fact that it costs five times more to gain a new customer than it does to retain an existing one. So why do companies seem to invest more time, money and effort in the former, when the latter is what will really keep them afloat?
Date: 2009-05-07
Salesforce Launches Mobile CRM
Business software maker Salesforce.com has introduced Mobile Lite, a new free mobile service that provides existing customers with instant access to Salesforce CRM. Mobile Lite is now available for the iPhone, Blackberry smartphones and Windows Mobile devices.
Date: 2009-04-21
5 Reasons IT Execs. are Adopting Cloud Computing in 2009
There's never been a better time to build applications that pay for themselves in days instead of years—with fewer resources, and no upfront costs.
Date: 2009-04-14
Driving Decision-Making Trends In CRM
Here's an excellent article by William Band, VP, Principal Analyst with Forrester, Six Trends That Will Drive CRM Decision-Making in 2009: In light of the recent sudden and dramatic deterioration of the economic climate, what are the key developments driving CRM strategies and the adoption of enabling technologies now?
Date: 2009-04-09
Add New Revenue Streams to Your Business
Looking for a recession-proof marketing solution for your clients? Want to extend the range of services you offer and add new revenue streams to your business? Adding email marketing to the mix through VerticalResponse for Partners is the easiest thing you can do to bring more value to your customers and your own business!
Date: 2009-04-07
Understanding Customers' Needs Begins With Lean CRM
Here is a synopsis of an excellent article by Graham Hill, a Partner with Strategyn UK, How to Increase Profitability and Reduce Costs with Lean CRM: Companies are making deep cuts in anything that isn't nailed to the floor but they can only cut costs so far before they start to damage their ability to remain a viable business.
Date: 2009-03-26
Use EFM To Complete Your CRM
Here are several excerpts from an interesting article about Enterprise Feedback Management (EFM) by Brendan B. Read, EFM to Complete CRM If Done Right: Enterprise feedback management (EFM), according to Wikipedia, "is a system of processes and software that enables organizations to centrally manage deployment of surveys while dispersing authoring and analysis throughout an organization."
Date: 2009-03-12
Social Computing Is A Significant CRM Market Trend
Here's a news article from earlier this week that appeared in Customer Strategy, Gartner's Four Steps to Social Computing Heaven: Social computing is becoming a significant CRM market trend and represents a disruptive force in this market, according to Gartner Inc.Gartner predicts that, by 2010, more than 60 per...
Date: 2009-02-26
2009 Could See CRM In The Clouds
Here are several excerpts from a post by Chris Kanarcus, Cloud CRM On The Horizon for 2009, that discusses what several CRM analysts believe is in store for the CRM marketplace in 2009: Big changes are coming to the CRM (customer relationship management) application market this year, with significant financial, strategic and...
Date: 2009-02-04
Addressing Key Challenges For CRM/Marketing
Elana Anderson, now at Unica, wrote a nice piece titled Where CRM Goes Next for Baseline Magazine. In a short piece she highlights some of the key challenges for CRM/Marketing going foward: • It must become more focused on interactive marketing, engaging with customers. • It must break free from old habits like fixed campaign...
Date: 2009-01-22
Get Top 10 Organic Search Engine Placement on Google, Yahoo!, and/or MSN
Do you feel you are achieving maximum ROI for the money you are paying your SEO Company?
Date: 2009-01-20
Small Businesses Want Straightforward CRM
Here's an article by Greg McNevin, worthy of some commentary, SMBs Want Simple, Accessible CRM: According to US customer relationship management (CRM) software provider LogicBright, small business CRM users primarily stick to the basics when using CRM products,
Date: 2009-01-15
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