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Newsletter Archive: 2003
Hosted CRM Is Hot
Not long after launching Siebel OnDemand and acquiring hosted CRM provider UpShot, Siebel Systems has set it sights on surpassing incumbent hosted CRM darling Salesforce.com. OnDemand, a $70 per seat per month hosted CRM solution, aims to be a rapidly deployable full-strength CRM solution with integrated analytics and built-in connectors to traditional enterprise Siebel software.

http://www.crmnewz.com/2003/1204.html
12.04.03
Salesforce.com Upgrades Its Flagship
When customers are using both traditional and online interaction channels, it's a safe bet they don't want to repeat themselves because one part of your service organization doesn't share information with another.

http://www.crmnewz.com/2003/1120.html
11.20.03
Free CRM Can Ad Up
It's the dot-com model updated for customer relationship management: Offer users a free-hosted CRM service, but force them to look at a slew of advertising.

http://www.crmnewz.com/2003/1030.html
10.30.03
Doing more with less in the contact center - free white paper and webcast
When customers are using both traditional and online interaction channels, it's a safe bet they don't want to repeat themselves because one part of your service organization doesn't share information with another.

http://www.crmnewz.com/2003/1023.html
10.23.03
Top Execs + CRM = Success
C-level executives at some companies do more than nod their head in approval of a proposed CRM initiative--they get involved to drive its success.

http://www.crmnewz.com/2003/1016.html
10.16.03
Stripping Down CRM to Pint-Size Simplicity
Over the past decade, companies have spent untold millions on the promise of CRM—that a single, shared view of the customer offers value to the organization, including field support. Yet acceptance of CRM systems by the frontline in the field—the sales representatives—can prove to be a considerable challenge.

http://www.crmnewz.com/2003/1014.html
10.14.03
Get a 360º view of your customers.
Instinctively, you know that the faster you can get from lead to sale to shipment to service, the faster revenue increases. NetSuite CRM Dashboard automates the entire customer process. Now your company's salespeople, managers, and reps can have a real-time view of their world—right from their desktops!


http://www.crmnewz.com/2003/1013.html
10.13.03
People Power: Simple Factors for CRM Success
We're good at implementing CRM technology, but our projects can still fail if we ignore the human element. Don't let this happen to you.

http://www.crmnewz.com/2003/1002.html
10.02.03
Seamless integration with NetSuite
Depending on the industry you’re in, you may rely heavily on business partners to help you sell, distribute, set up or service your product. Examples of business partners are dealers, distributors, resellers, manufacturing reps, and sub-contractors.

http://www.crmnewz.com/2003/0925.html
09.25.03
Give Your Business Partners Web Access to your CRM System
Depending on the industry you’re in, you may rely heavily on business partners to help you sell, distribute, set up or service your product. Examples of business partners are dealers, distributors, resellers, manufacturing reps, and sub-contractors.

http://www.crmnewz.com/2003/0923.html
09.23.03
Best-of-Breed versus Multi-Function CRM Suites
Which CRM solution to buy? One that touts itself as best-of-breed (specific application such as sales or marketing) or one claiming to do it all? Ask any two people and you are sure to get three different answers. To begin our discussion among colleagues, let me introduce two leaders from both sides of the issue. After you read their words, be sure to share a few of your own.

http://www.crmnewz.com/2003/0919.html
09.19.03
What's Hot in CRM
There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value.

http://www.crmnewz.com/2003/0904.html
09.04.03
The Future Is Bright For CRM
Most companies that purchase and apply CRM have understood that an effective mix of people (50 percent), process (30 percent), and technology (20 percent) is the key driver behind successful CRM implementations. These companies achieve success by getting their customer-facing processes in order, then by enticing personnel (internal, partners, customers) to buy in to these enhanced processes, and finally, by applying CRM technology in support of their enhanced processes.

http://www.crmnewz.com/2003/0828.html
08.28.03
ROI For CRM Systems - Can You Measure It?
This is a hot topic in the industry today. There is a great amount of debate and discussion about Return on Investment for Customer Relationship Management systems. There are extremists at both ends of the spectrum. Some people say financial ROI for a CRM system is simply impossible to measure because the direct benefits are either intangible (like customer goodwill) or are intermingled with all kinds of other factors (did our sales increase because of our CRM system or because of that new product launch, or both?).

http://www.crmnewz.com/2003/0822.html
08.22.03
Download IDCs Executive Brief
Download IDCs Executive Brief on why integrated Applications are a necessity for successful CRM strategies. Learn how NetSuite, rated “in a class by itself” Integrates front and back office operations to give you Complete view of your customer and help to make More informed business decisions.

http://www.crmnewz.com/2003/0821.html
08.21.03
Sales Doesn't Work
For decades, our selling practices have been based on selling a product rather than helping buyers decide how to buy. Indeed, the underlying belief has been (and I'm being simplistic here) that products/services get sold when sellers pitch/present the product well. Or they get sold when sellers create great personal rapport with prospects. Or when the script is exceptional.

http://www.crmnewz.com/2003/0807.html
08.07.03
Get The Hype Out Of CRM
The key to stability in today's dynamic marketplace is in forging long-term relationships with customers. Technology is changing at such a fast pace today that by just offering a service or a product a business wont be at an advantage for too long. A customer-facing business is one in which the customer can demand and receive what he wants.

http://www.crmnewz.com/2003/0801.html
08.01.03
Does your CRM support the entire customer Process?
Hear CRM industry expert Barton Goldenberg and Zach Nelson, NetLedger CEO, discuss why CRM is more than just technology, and why complete customer view and CRM strategy that crosses departments is the key to a successful CRM strategy.

http://www.crmnewz.com/2003/0728.html
07.28.03
The Art of Customer Profitability Analysis
It is remarkable how seldom this analysis is discussed in the context of existing finance and accounting practices. Maybe this is because anything that has to do with customers falls traditionally under the marketing and sales umbrella. But whatever the reasons, you need to understand why accounting systems, the data sources of traditional profitability analysis, are ill equipped to support customer profitability analysis and how to fix their shortcomings.

http://www.crmnewz.com/2003/0717.html
07.17.03
Creating CRM-Based Budgeting And Forecasting Models
Budgeting-forecasting models are key diagnostic tools for management to decipher how changes in policies and decisions impact financial performance. Finance typically maintains these models, as their format is attuned to existing accounting systems and data. This natural fit makes it a well-established process that is used in all organizations that plan and evaluate performance via individual product/service categories.

http://www.crmnewz.com/2003/0710.html
07.10.03
Knowledge Management Is A Key CRM Driver
The report, titled "The Case for Knowledge Management in CRM," says, though, that KM has been slow to develop in CRM processes. In 2003 most CRM products that claim to support KM include mostly knowledge-base (k-base) management, which for some companies amounts to little more than a database of internal company data. While these k-bases do improve internal productivity and even provide customer value in self-service environments, they rarely offer competitive process design or distinguished service capabilities.

http://www.crmnewz.com/2003/0618.html
06.18.03
Your Aftermarket Profits
Many questions are being asked regarding how to best structure and implement an SLM strategy that will deliver maximum returns on investment in the shortest amount of time. This Webinar will help to provide answers.

http://www.crmnewz.com/2003/0617.html
06.17.03
Introducing Partner Relationship Management
In this difficult economy, companies are looking for tools that can help them retain the loyalty -- and business -- of their customers. Customer Relationship Management (CRM) is one such tool that's received a lot of attention lately.

http://www.crmnewz.com/2003/0523.html
05.23.03
Charter Account Activation Notice
In today's economy, organizations have rediscovered the principles of customer service and have moved existing customers back to being the center of focus. Contact center decision makers face unprecedented pressure to retain customers and increase revenue. These same decision makers are constantly searching for the best technology to keep customers and gain competitive advantage.

http://www.crmnewz.com/2003/0401.html
04.01.03
Profiting from CRM Webinar, featuring Gartner's Michael Maoz
With the onslaught of competitive pressures brought on by globalization - including shrinking profit margins on goods sold - the most effective organizations have found that CRM tools not only make it easy to retain and market to your installed base customers, but having the right tools and processes also allow you to turn your service divisions into profit centers.

http://www.crmnewz.com/2003/0327.html
03.27.03
5 Minute Customer Success Kit
NetSuite meets the demands of today's businesses by providing you with a single web-based application to run your entire business. With NetSuite handling accounting, sales & service, web presence and employee management tasks, you'll not only save time and money, but you will more effectively sell and service your customers.

http://www.crmnewz.com/2003/0317.html
03.17.03
CRM Analytics Starts to Pay Off for Users
CRM analytic software sits on top of your other CRM applications (sales force automation, call center apps) and "identifies sales opportunities or customers who are likely to have product issues and should be contacted proactively." This article looks at Honeywell Aerospace's successful use of CRM analytics.

http://www.crmnewz.com/2003/0313.html
03.13.03
Analytic Applications: Beyond Business Intelligence
Analysis is the root of all intelligence. This article investigates analytic applications and their uses in the various aspects of your business. How do analytic applications apply to your CRM initiative? As CRM migrates from the marketing department to the forefront of enterprise, analysis becomes imperative.

http://www.crmnewz.com/2003/0213.html
02.13.03
CRM for the Small Business
CRM tools were traditionally used by large corporations to manage sales and customer service. The cost of implementing such tools is very high, anywhere from $50,000 to millions of dollars, outside the range of most small companies. There are some cost-effective tools available for small businesses that I am going to talk about, but first let me talk about the kind of tools that you may need to improve your business.

http://www.crmnewz.com/2003/0204.html
02.04.03


 

 

 

 

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