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Newsletter Archive: 2008
CRM 2.0 And Social Customer Strategies
Here are several excerpts from an article by Marshall Lager, Senior Editor of CRM magazine, about a recent Forrester Research report on CRM 2.0 and social customer strategies, CRM 2.0 Is for Real: Industry analysis firm Forrester Research has been placing heavy emphasis of late on the emergence of CRM 2.0, the confluence...

Date: 2008-12-11
Customer Service Still Ranks Higher Than Price
Here are several excerpts from a press release about the findings from a recent study on customer service satisfaction, Customer Service, Not Price, Remains Top Cause of Customer Churn: Service again ranked above price as a global driver of customer churn, according to Accenture's fourth annual study on customer service satisfaction, titled "High Performance in the Age of Customer Centricity."

Date: 2008-11-20
9 Proven Techniques to Double Your Sales
This book is a powerhouse of information! Information that will grow your company quickly and profitably. The same techniques and tactics in this book have been used by hundreds of companies to easily double, and even triple their current sales. The book is free, but could be worth thousands, or even millions to your bottom line!

Date: 2008-11-19
Expedite CRM Implementation With Informatica On Demand
Informatica Corporation (NASDAQ: INFA), today announced Informatica On Demand Data Synchronization Service for salesforce.com, the newest addition to its family of On Demand Data Integration Services.

Date: 2008-11-06
Creating A More Personal Relationship With Your Customers
Here are several excerpts from an article by Neil Sikder, a vice president of Maia Strategy Group, Speak With Your Customers: Automation. Efficiency. Sales growth. That is what best-of-breed CRM technologies provide and if implemented in support of the right strategy and surrounded by the right processes and people, it works beautifully. No one can argue that.

Date: 2008-10-09
Access Your PC from Anywhere
Here's how it works: You simply log on to GoToMyPC and your office desktop instantly appears on that computer. It's so easy! You have full access to all your files, programs, email and network.

Date: 2008-09-17
7 Ways For Improving Customer Experiences
Here are several excerpts from an article by Barney Beal, the News Director with SearchCRM.com, Measuring The Customer Experience Takes More Than One Metric: Managing the customer experience seemed to be a major priority for many attendees here at the Gartner CRM Summit, where it was the central theme of the opening keynote.

Date: 2008-09-11
CRM Increases To Help During Current Economy
Here are several excerpts from an article by Michael Bush and Rupal Parekh, More Marketers Want to Get to Know You: The days of putting millions of dollars against something without being able to track its effectiveness are soon to be over.

Date: 2008-08-28
Sales Force Automation = Your Sales Team + Happy + Increased Revenue
Download Inside CRM's FREE SFA Buyer's Guide and Comparison Guide. See how other sales teams are using CRM Sales Force Automation software and services to help simplify, automate and substantially reduce their expensive operations.

Date: 2008-08-13
Resolving Customer Relationship Issues
To identify, track, and resolve issues affecting the customer relationship, including problems, risks, and any other form of difficulty that requires resolution. Method Make sure that issue identification is integrated into the standard processes for meeting with the team and weekly status reporting.

Date: 2008-08-07
My Thoughts On Microsoft CRM 4.0
I have really started getting into Microsoft's latest version of their Customer Relationship Management product, Dynamics CRM 4.0. As with any product I work with in IT I look at how can this product make business more efficient.

Date: 2008-07-24
How To Manage Customer Relationships
To create a satisfied customer who provides positive feedback on performance, and rates the delivery team highly on integrity, honesty, consistency and accessibility. Method Meet weekly with the Acceptor to walk through the Project Weekly Status Report, follow-up on action items and communicate a sense of progress.

Date: 2008-07-10
Access Your PC from Anywhere
GoToMyPC is the award-winning service that lets you use your office PC from any other computer with an Internet connection - as if you were sitting at your desk!

Date: 2008-07-09
Is A CRM System Worth The Cost?
Last year I visited the president - a very worried president - of a company whose lead sales rep left and took along $2M dollars worth of business. That is a hefty chunk of change for any business. The company had no CRM system in place.

Date: 2008-06-26
The Power Of Scripting Sales In CRM
CRM Daily had an interesting piece on the power of scripting sales. The article's main focus was on how to disqualify bad prospects quickly but it made me think about the power of Enterprise Decision Management or EDM to improve sales scripts.

Date: 2008-04-24
Are You Turning Away Prospects?
Do you find it hard to engage with prospects or customers? If so, keep reading... I was recently on the phone with Jill Konrath, author of Selling to Big Companies. I explained a project I am working on and she, with great excitement, "You MUST read this article I wrote."

Date: 2008-04-03
CRMA National Conference Approaching
If you live near Atlanta, or are in the mood to do a little traveling, prepare yourself: the Customer Relationship Management Association National Conference will be held on April 1st and 2nd. The theme of this year's conference is "Deepening The Customer Experience."

Date: 2008-03-07
Access Your PC from Anywhere
Here’s how it works: You simply log on to GoToMyPC and your office desktop instantly appears on that computer. It’s so easy! You have full access to all your files, programs, email and network.

Date: 2008-03-03
Access Your PC from Anywhere
Here’s how it works: You simply log on to GoToMyPC and your office desktop instantly appears on that computer. It’s so easy! You have full access to all your files, programs, email and network.

Date: 2008-02-11

Improving First Call Resolution Using EDM
Continuing this week's theme of Enterprise Decision Management or EDM in customer service, I am going to focus on one of the most important metrics in call centers – first call resolution. I saw a nice description of what this means in Tools To Improve First Call Resolution on CRM Daily: When you call a toll-free number to order...

Date: 2008-01-25
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