July 20, 2017
Rich Ord
About Rich Ord
Rich Ord is the CEO of iEntry, Inc. which publishes over 200 websites and email newsletters.

A Simple Introduction to the World of CRM

January 3, 2017 Rich Ord 0

Customer Relationship Management, or CRM, often gets small business owners eyes rolling. Saleforce recently created a simple, yet effective, video answer to that question targeted toward small businesses. What is CRM? Salesforce explains to small business why CRM is important to them. The video is a little cheesy but helpful […]

Twitter Makes Direct Messages a CRM Centerpiece

November 1, 2016 Rich Ord 0

Twitter announced today new features that help companies use the Direct Messages aspect of their platform to improve communications with customers. They have enabled companies to build in Quick Replies and Welcome Messages via Direct Messages so that businesses can serve customers better. The new tools let businesses better incorporate […]

Salesforce CRM Adds Artificial Intelligence

September 20, 2016 Rich Ord 0

In a major initiative that has been in the works for two years, Salesforce is integrating artificial intelligence into all of its CRM cloud platforms. It enables any business to use clicks or code to build AI-powered apps that get smarter with every interaction. Their AI system learns from all […]

The First Thing That AI Will Take Over is Customer Service

August 8, 2016 Rich Ord 0

LinkedIn Influencers provided some advice on the future impact of artificial intelligence in the workplace. “The first thing that artificial intelligence will take over is the microphone on your laptop or computer,” said Reid Hoffman, Executive Chairman and co-Founder of LinkedIn in a new 30 second Influencer video.. “What will […]

The Intersection of Marketing & CRM is Leads

July 20, 2016 Rich Ord 0

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said marketing pioneer John Wanamaker in the early 1900’s. That is why CRM software was invented and why it is used by every serious marketer. In today’s “Big Data” World, enterprises are making […]