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Shoutlet Launches Social CRM Tool
By Mike Sachoff
Staff Writer
Article Date: 2010-10-28
Shoutlet, a provider of a social media management platform, has introduced its "Social Customer Relationship Management (CRM)" aimed at helping companies monitor, understand, and build on relationships with fans through interactions on social media platforms such as Facebook, Twitter, and a brand's own website.
Shoutlet's Social CRM features inlcude:
*The ability to review and respond to fan feedback, See real-time updates and comments to a Facebook page through the Shoutlet platform, create and assign internal tasks to respond directly to and interact with fans, building one-to-one communication.
*Categorize fans: Get a breakdown of who likes a company's page and create custom categories to classify fans and discover the most loyal and active influencers.
*Analyze metrics: Monitor Facebook and Twitter activity statistics to gauge marketing campaign impact on the target audience.
"No one can argue the popularity and virality of social media, but the challenge for businesses is how to harness social media communication and use it as a tool for one-to-one communication, versus having it be just digital chatter," said Jason Weaver, CEO of Shoutlet.
"Shoutlet's Social CRM solution helps companies achieve just that. Our focus is on helping our customers monetize their social media efforts by arming them with the ability to harness customer evangelists and create more highly targeted and effective social commerce campaigns."
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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