Social Customer Relationship Management

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Social Customer Relationship Management

By Jacob Morgan
Expert Author
Article Date: 2010-12-09

I thought it would be very interesting to look at how other people in the world are talking about, describing, and visualizing Social Customer Relationship Management (Social CRM). I found some pretty interesting images out there and compiled some of them below. I also included an image from Chess Media Group. It's interesting to see the various differences between how people talk about visualize the same topic but; some are simple yet others are more technical and complex. Notice for example how Lithium and Oracle look at social CRM (both vendors). If you have an image that you created or came across that you feel helps explain Social CRM, send it on over!

Taken from Lithium

taken from Brent Leary

Social CRM Business Framework1- laurence buchanan

taken from Laurence Buchanan

taken from Dion Hinchcliffe

Which one of these images makes the most sense to you? Which one do yo like the best and why (clearly I'm a bit biased)?

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About the Author:
Jacob is the principal of Chess Media Group, a social business consultancy focused on developing Social CRM, Enterprise 2.0, and Social Media strategies for mid and enterprise size organizations. Jacob is also the author of Twittfaced, a social media 101 book for business. Jacob authors a top ranked blog on Social CRM and Enterprise 2.0 and can be found on Twitter @JacobM.