April 25, 2017

Marketing attribution systems: a quick look at the options

June 5, 2016 David Raab 0

I’ve seen a lot of attribution vendors recently. If you’re a regular reader here, you saw my reviews of Claritix (last week) and BrightFunnel (in December).  Last week caught up with Jeff Winsper of Black Ink, which I’ll hopefully review before too long.  Bizible also popped up recently although I […]

True Influence InsightBASE Simplifies Use of B2B Intent Data

June 4, 2016 David Raab 0

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and […]

Data Plus MarTech: HubSpot and Demandbase Join the Race

June 1, 2016 David Raab 0

There were two industry announcements this week that were unexpectedly related. The first was HubSpot’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The second wasDemandbase’s acquisition of data-as-a-service vendor WhoToo, which offers its own set of 250 million profiles relating […]

Mautic Offers Free, Open Source Marketing Automation

June 1, 2016 David Raab 0

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Open source has been successful in related […]

Blueshift Offers a Simple B2C Customer Data Platform

May 31, 2016 David Raab 0

It’s just over two years since I started writing about Customer Data Platforms. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. Everyone else wants to combine the database with a practical application. B2B CDPs have favored analytical applications like […]

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