March 25, 2017

Blueshift Offers a Simple B2C Customer Data Platform

May 31, 2016 David Raab 0

It’s just over two years since I started writing about Customer Data Platforms. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. Everyone else wants to combine the database with a practical application. B2B CDPs have favored analytical applications like […]

Customer Data Platforms Revisited: The Future of Marketing Data

May 26, 2016 David Raab 0

It’s nearly two years since I introduced the concept of a Customer Data Platform, defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems.  You may recall that I listed several sets of products as CDPs: B2B predictive lead scoring and customer […]

How Marketing Automation Can Be Successful Yet Fail

May 25, 2016 Bob Sullivan 0

I have noticed a disturbing trend in working with digital marketing agencies. Their lead generation campaigns utilizing in-bound marketing techniques and solid marketing automation tools are highly successful in generating leads, but sometimes the campaigns and their services are being cancelled. No, it is not a lead quality issue — […]

Report Shows CRM Software Market Grew By 14%

May 15, 2016 Chris Crum 0

The customer relationship management software market grew by 13.7% in 2013, according to a new report from Gartner. That’s worldwide. The market reached $20.4 billion in 2013 compared to $18 billion in 2012. Software as a service (SaaS) represented over 41% of CRM total software revenue last year, according to […]

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