In this difficult economy, companies are looking for tools that can help them retain the loyalty — and business — of their customers. Customer Relationship Management (CRM) is one such tool that’s received a lot of attention lately. […]
The economists are still telling us how bad the U.S. economy is, but don’t say anything about the bad economy to your local Wal-Mart greeter.
His or her employer just witnessed revenues grow by 12 percent in 2002, to $246.5 billion. He or she will probably proudly let you know that Wal-Mart Stores Inc. was just ranked number one-again-by Fortune magazine, leading the top 500 corporations for a second year in a row.
How do they do it? […]
Software maker Amdocs has paid $5 million to purchase the assets of Xchange, a former contender in the customer relationship management software market.
The cash acquisition, announced Wednesday, gives St. Louis-based Amdocs a set of programs from Xchange for streamlining marketing campaigns. The deal also calls for Amdocs’ Clarify division to support about 100 Xchange customers, including Allstate, Staples and Fidelity. Ten former Xchange employees will become part of Amdocs’ staff. […]
“Certainly, Microsoft could muster the capital and resources to do this,” said Aberdeen analyst Denis Pombriant, “but launching an online edition is not as simple as putting a wrapper on software. It is a whole new business plan and a sizable investment.” Microsoft Business Solutions and partner Surebridge have introduced the first hosted version of Microsoft CRM, called CRM Online. […]
Analyst group Gartner has released its latest customer relationship management (CRM) Magic Quadrant, and concludes that Siebel remains the indisputable category leader. The quadrant is a pictorial representation of how Gartner feels e-business software vendors stand within a given category represented by axis that divide into four boxes: leaders (big on both execution and vision), challengers (big on execution, not as big on vision), visionaries (long on vision, but less ability to execute), and niche players (narrow vision and execution alike). […]
Looking to add key security features to its new Customer Relationship Management (CRM) product, Microsoft (Quote, Company Info) has inked a deal with Network Associates (Quote, Company Info) to marry a customer help-desk system into its CRM software. […]
CIOs and CEOs who are engaged in implementing a Customer Relationship Management initiative know how difficult a process it is. Relatively new and rapidly evolving, CRM solutions are still the source of great concern for managers in many of the Fortune 1000 companies. Because of the high stakes involved in these complex projects, managers are struggling to find meaningful measures of effectiveness and progress with which to assess and direct their efforts. To maximize the return on investment (ROI), managers must periodically revisit and refine their CRM strategy and objectives to keep the project on track and avoid conflicts later. […]